The Campbell Soup Company is ready to end the year with a brand new name.
During its annual investor meeting on Tuesday, Sept. 10, the company announced its intention to change its name to The Campbell’s Company, dropping the word “soup” from its official moniker.
While the organization is highly recognized for its soup, it has acquired a vast multigenerational portfolio of meal and snack brands, making it “ready to turn the page and enter a new chapter,” said Campbell’s president and chief executive officer, Mark Clouse, in a statement.
Campbell’s
“This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” he added.
Some of the most recognizable brands under the company’s current umbrella include Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Swanson and V8.
Campbell’s
At Tuesday’s event, Clouse emphasized that the food company is entering a chapter “where our strengthened team, transformed portfolio, and rebuilt capabilities are positioned to win and win consistently,” adding that its proposed new name “respects our heritage, but also reflects who we are today.”
“A name that celebrates soup. In fact, the name, font and color match our iconic red and white soup can,” he said. “And as I said earlier, we will always love soup and we’ll never take our eye off of this critical business. But today, we’re so much more than soup.”
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The name change is subject to approval at the company’s annual shareholders meeting in November and will take effect after the meeting if approved.
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A representative for the company tells PEOPLE that despite the proposed corporate name change, the company will still be known as “Campbell’s.”
