Blake Lively Wears Daring Shirtless Look at ‘It Ends with Us’ Event ArticlePure

Blake Lively is putting a twist on the floral theme of her It Ends with Us promo tour.

On Thursday, Aug. 8, the Gossip Girl star, 36, opted for a daring shirtless look as she attended a photocall in London wearing a white oversized jacket with intricate floral detailing.

Lively, who takes pride in being her own stylist, teamed the jacket with a pair of matching straight-leg, high-waisted pants which offered a glimpse of her strappy heels.

The All I See Is You star wore her blonde hair in loose curls around her shoulders, and completed the look with some glittering disc drop statement earrings.

Lively was joined at the Savoy Hotel by her costar Isabela Ferrer, who plays a younger version of her character Lily in the movie, as the pair posed for photographers in front of famous London landmarks including Big Ben and the London Eye.

Ferrer donned a pink Simone Rocha ensemble for the occasion, with the outfit consisting of a cropped jacket adorned with floral appliqués, and a matching skirt, which she teamed with a pair of metallic heels.

Lively has been paying homage to her It Ends with Us character, florist Lily Bloom, throughout the press tour, which kicked off in June at Book Bonanza.

On Tuesday, Aug. 6, she pulled out all the stops as she attended the movie’s New York City premiere, wearing a vintage Versace gown that Britney Spears first wore in 2002.

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Speaking exclusively to PEOPLE, the actress said, “It is Britney’s actual dress. It should be in the Smithsonian or the Met. But it’s on me. I feel so lucky!”

The multicolored sequined dress included a couple of embellished flowers across her waist and featured a one-shoulder halter neckline and a different cutout across her bodice.

Lively walked the red carpet with her husband, Ryan Reynolds, who wore an olive green suit with a white floral boutonniere — also in reference to Lively’s character. They were accompanied by Reynolds’ longtime friend and Deadpool & Wolverine costar Hugh Jackman.

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Lively stars in the film adaption of Colleen Hoover’s It Ends with Us alongside actor Justin Baldoni.

Based on the 2016 novel of the same name, the film follows Lively’s character Lily, a woman who moves to a new city following college graduation and meets and falls in love with a man named Ryle. Her newfound bliss isn’t long-lived, however, as a blast from the past comes back in the form of her ex-lover who turns her world upside down.

It Ends with Us hits theaters on Aug. 9, 2024.